Digital Marketing Foundation & Search Engine Optimization
Theory / Practical Topic

Digital Marketing is a way of selling products and services online through different channels and tactics including SEO, SMM, SEM, and much more. In this module, you will be getting to know the difference between digital marketing and traditional marketing, the benefits of digital marketing, and what all tools and tactics are involved in marketing services and products digitally. You will also start understanding the importance of Search Engine Optimization and how can one increase the visibility of their product online.

What will you learn In Digital Marketing Foundation module?

  • Digital Marketing?
  • Benefits of Digital Marketing?
  • Various Sections of Digital Marketing
  • Key Tools used

What will you learn in the Search Engine Optimization module?

  • Digital Marketing?
  • Benefits of SEO
  • Competitor and Website Analysis
    • How to do Competitor Research
    • Tools for Competitor Research
  • Keyword Research
    • How to Choose the Right keywords?
    • Tools for Keywords Research
On-page & Off-page SEO
Theory / Practical Topic

Search Engine Optimization is used in optimizing an individual’s website to bring in more relevant traffic for quality conversion. Off-page and On-page search engine optimization aids in increasing the web presence of a website and generating leads online.

What will you learn under On-page Optimization?

  • Title Tag Creation
  • Meta Description
  • Headers Creation
  • SEO Friendly Content
  • Content Audit
  • Keyword Placement
  • Image Optimization
  • Placement of CTA Button
  • Image Alt Tag
  • Mobile-Friendliness
  • Optimize Page Load Speed
  • Internal Linking
  • URL Structure
  • Live Project Training

What will you learn under Off-page Optimization?

  • Social Bookmarking
  • Profile Creation
  • Web 2.0
  • Forum posting
  • Blog commenting
  • Classified
  • Guest Post
  • Documentation
  • Google my Business
  • Press Release
  • Skyscraper
Google Analytics & Google Search Console
Theory / Practical Topic

GoogleAnalytics is a tool that helps you to understand your customer behavior, website traffic, and much more. It aids in understanding how Google Analytics, the nitty gritties of the interface, and how to navigate your way through it. In this digital marketing certification course, we will demonstrate how one can analyze customer behavior, acquisition, and set up goals accordingly.

Google Console offers an array of reports to help marketers monitor and optimize the website via Google search. There are different tools required to understand a website’s working.

What will you learn in the Google Analytics module?

  • Why Google Analytics
  • How does it work?
  • Navigating through the Analytics
  • Importance of Analytics for Business
  • Popular Analytics Software’s
  • Introduction to Google Analytics
  • Installing Analytics code in site
  • Analytics account structure
  • Settings in Analytics
  • How to integrate Google Ads account with Google analytics and measure reports?
  • Goal Funnel Creation

What will you learn in the Google Search Console module?

  • Basics of Google search console
  • Site Performance
  • Introduction of Sitemap
  • Structure Data
  • Google index
  • Setting in Search Console
  • How to do Google Disavow and What is it?
Social Media Optimization, Marketing & Google Ads
Theory / Practical Topic

Social Media Optimization is a way to create awareness of a product or service for a spectrum of audiences via different social media platforms including Instagram, Facebook, Linked In, Twitter, Pinterest, and many many more. In this digital marketing course for beginners, we will make you understand SMO and its importance in the digital world. SMO is the most cost-effective strategy to promote a brand and increase quality traffic for one’s business. Apart from promotion, it’s also used for managing a brand’s online reputation or image through different tactics.

  • What is social media optimization?
  • Importance of SMO/SMM
  • Niche Understanding for SMO/SMM
  • Strategy Creation for Every Social Media Platform
  • Analysis of the Competitors’ Posts
  • How to create engaging posts?
  • Insert keywords
  • Hashtag research
  • Graphic Design Essentials
  • How to Run ads?

Google Ads

Google ads is an online advertisement platform presented by Google for businesses and brands to promote their products and services. One can display the ads on Google search by winning the bid and keep their advertisements on the top of the search.

What will you learn?

  • Type of Google Ads
  • Keyword Research for Google Ads
  • Type of Keyword ( Broad, Phrase, Execat)
  • Location and language
  • What is Negative keywords
  • What type of ads one should go for?
  • Create Ads campaign
  • Optimize google ads
  • How to monitor Google ads?
  • Tips for creating a landing page
  • Billing in Ad-Words
Email & Content Marketing
Theory / Practical Topic

Email marketing is a technique of sending commercial emails to customers and/or business partners to create meaningful relationships with the customer or partner. These emails can be used to send marketing content including request business, advertisement, and solicit sales.

What will you learn?

  • Email marketing
  • Advantages of email marketing
  • Goals to pursue with email marketing
  • Email deliverability: How does it work?
  • Requirements for newsletters
  • Email Marketing Tool
  • Know if email marketing is the right channel for you

Content Marketing

Content is the hero of any marketing technique. One can inform customers about their brand, products, sales, services, and much more. One can use content to optimize the ranking of the website and change the way customers and/or partners look at a brand.

What will you learn?

  • Content marketing: An Introduction
  • Common mistakes in Content Marketing
  • How to grow an audience?
  • Relationship-building strategies
  • Learn to create highly valuable content
  • Ways to get more leads
Whatsapp Marketing & Lead Generation
Theory / Practical Topic

Whatsapp marketing is a way to reach an enormous audience for brand recognition and sales. It aids brands to build strong relationships with customers and bring in quality leads for conversion.

What will you learn?

  • What is WhatsApp Marketing
  • Reasons to use WhatsApp for your Business today
  • Businesses can get the most out of WhatsApp
  • Ways to use WhatsApp as a business owner and Professional
  • WhatsApp Automation Tools & Services
  • Business Profile creation
  • Whatsapp Bulk Sender tool
  • Whatsapp Marketing Services and tool
  • Whatsapp Chat Bot Integration

Lead Generation

Lead generation is a process of identifying and cultivation a potential customer for a brand or product recognition. Converting leads into quality conversion is what you are going to learn here.